When a new family moves to your area, they need to establish relationships with businesses that can offer them the reliable and friendly services they are looking for.
Female new homeowners moving to your area are, in general, are even more particular about the businesses they seek out.
If you can be the first one to offer them the service they are looking for and you can establish a relationship of trust within the first six months of their residency in your area, the chances of your retaining them as a loyal customer are extremely high.
Ask yourself, “How can I reach new female homeowners in my area?”
Below is a list of many different types of organizations that benefit from our services:
Independent Representatives/Independent Sales Consultants
Do you work for a bigger company selling their products/services? You have great flexibility as you are able to make your own schedule, save on great products for your own use, and share them with your friends and community. BUT, wouldn't it be great if you could share your products with even more qualified leads that actually have the buying ability to purchase your product? New women move into your local community every month, and an informational brochure, an invitation to a 'home party', or just a friendly visit or call to welcome them to your community is a great way to let them know about your products! Don't miss out, for as low as $20 per month, how can you afford not to get YOUR FRESH NEW LIST OF LADIES moving to your area?
Hair Salons
One thing we know is that women are particular about who cuts their hair. They like to establish a connection with the person that is going to be making them look presentable. And what woman would pass up the chance to get a professional haircut at a price that would make her think it’s too good to be true?? Sixty-five percent of women say they are anxious about finding a new hairstylist. Instead of letting those women run to the mall to a high-end, cookie-cutter salon, make sure she knows the other options in her area that will give her the same first-class treatment.
Nail Salons
Can you offer a mani-pedi for $40? Less? Mail out those offers that will make a woman stop and think..... “You know, I should really get off my feet and relax for a little while today! I can afford that.”
Spa
Get a list of the new women moving to your area that could use a massage, after days and days of back-breaking work and hours on their feet; New female homeowners need a break and a ‘relax time’, and with all that drive to create and create a home environment, the stress of moving can take its toll on backs and feet (and emotions). Let the new ladies of your area relax and be pampered. Offer a first-time guest special they can’t pass up!
Pet Groomers
Even pets need a little special treatment every once in a while And the truth is, women spend more on their pets than men do. So when it comes to female new homeowners looking for a new “doggie’s day out” or just an affordable place to take their beloved little family members for cuts and washes.
Clothing Shops/Boutiques/Shoe Stores
Women prefer to shop in stores that cater specifically to their taste, style, size and generation. Be the first in your area to let the lovely ladies know you’re there to meet their shopping needs. Don’t let them turn to the Internet or yellow pages to find the nearest mall. Inform them of the sales you are having and the items you carry.
Gift Shops
If you think every woman likes to go to the local discount store for gifts for their friends and family, think again. A list of the women moving to your area will allow you to have a whole new potential market, and you never know which ones of them will start looking to you for all their birthday and holiday gift needs!
Grocery Stores
Have a food item that’s hard to find? Does your store specialize in gluten-free products or organic produce? Do you have international food items? While chain grocery stores are becoming more diverse in their selections of specialty foods, the number-one place to find those hard-to-come-by items is still your store! And when women move to a new area, they want to know where they can find the things they crave and the things they need to lead a healthy lifestyle. “Green” and “organic” living is in and body and health-conscious women want to know that their new neighborhood offers the products they love the most.
Jewelry Stores
Two out of three new homeowners say they are prepared to spend more money after relocating than they had been spending before. Many of them are trying to adjust to a new lifestyle, perhaps fit into a different social strata. And for female new homeowners, that may mean purchasing a new item of jewelry for a country club, social event or just to celebrate a special occasion.
Alarm/Burglary Systems
Many women who own homes are primarily concerned about their safety and the safety of their children. Sending out an offer for discounted installation and the first three to six months of discounted service is a sure way to grab any homeowner’s attention.
Insurance Agents
Local agents, you reach new homeowners before your national companies start calling! Not all homeowners are readily familiar with the insurance laws for the area they have just moved to. Providing them with honest information will help you gain their trust and establish a solid business relationship that may last the duration of their home ownership.
Furniture Stores
What newly-purchased home would be complete without a few new furniture items in it? And the fact is, many new homeowners make the move to a new place because they need more space. Offer to help them fill those new empty rooms with discounted furniture—and free delivery is always an attention grabber! Even if they have downsized to a smaller home, many times they have chosen not to move all old their old furniture and will still need your help finding new pieces to add to their décor.
Interior Design
Contrary to popular belief, not all women are great interior designers! Some of them may still need your help. Offer to set up a free appointment for one room of the house—get in there and talk colors, patterns, textures, and most of all, just build a relationship for the future. You never know when a new homeowner may want to remodel, or when they might have a new addition to the family!
Personal Chef/Caterer
A busy woman needs a little help with the cooking every once in a while. If you are a personal chef or caterer, then a list of the female new homeowners in your area would be a great way to market catering services for open house parties and events where women are getting to know their new neighbors. Many times new homeowners want to have an event to get to know the people in the homes around them, but don’t want to have to cook a huge meal or prepare a lot of hors d’oeuvres.
Maid Services
Who doesn’t love a clean house? And after the stress of moving and unpacking, female new homeowners likely do not feel like cleaning the new home from top to bottom. Try offering the first six months of weekly, bi-weekly, and monthly cleaning packages for a price they can’t resist! Offer to let them try it out for free—and offer to dispose of all those unwanted boxes and packing material, assuring them that the materials will be taken to the nearest recycling center.
Daycare Centers
Many female new homeowners are single or working mothers with small children, and will need to find a good daycare center near their new home. Helping moms find a place that their kids can easily adjust to is your job! Our job is to help you find the moms that have relocated to your area so you can invite them to come check out your daycare.
Pest Control
Need a list of the homes in your area that have bugs or mice? Well, we all know that every home has bugs outside, and it’s only a matter of time before the bugs try to move into the new home with the homeowners. And even if they don’t have an indoor pest problem, many new homeowners want to insure that their lawns are kept bug-free so they can plant flowers.
Window Treatment
Many new homeowners are from a new generation—a greener generation. And with this desire to go green, they look into ways to keep the sun out of the house and keep the cool inside. Your window treatment services may be just what they are looking for! Knock on the window of opportunity that is the female new homeowners list for your area.
Home Inspectors
An essential service for new homeowners is that of the home inspector. Any new homeowner wants to know what she is getting herself into. Your inspection service is a necessary thing for any new homeowner.
Medical
At least once a year, many people, especially women with children, will consult a doctor for some reason. Even if they don’t need to see a physician, they will likely see a dentist And what about new homeowners that may need emergency medical services or night clinics? In those situations, new homeowners often turn to the yellow pages and blindly choose the first place that sounds reliable. They are always more likely to visit the place that they are first introduced to. Make your name first on their list by putting their names on yours!
One key to mailing lists is to not just mail to new homeowners once, but multiple times. That way they are reminded more than once of the great deals and excellent service you offer.
OB-GYN
All women, regardless of age, see an ob-gyn. Female new homeowners in your area are going to be searching for a doctor who can make them feel as comfortable as possible. No woman relishes the thought of going in to see a doctor, and when having to deal with private women’s health issues, the confidence a lady needs to feel around her doctor is essential. Show the female new homeowners that have relocated to your area and are seeking a relaxed atmosphere and professional care that you are the perfect choice for them.
Chiropractor
Recent studies have shown that up to as much as 40% of the population in a given area will use chiropractic services, which means, more and more adults are trying chiropractic care as an alternate form of treatment. Therefore, even if the female new homeowners on your list have never been to a chiropractor before, they want to ensure that their first visit will be a pleasant one.
Veterinarian
New homeowners bring with them new pets to the area, and a frequent problem is lost pets. Be ready to see and treat injured pets when their frantic owners are reunited with them. If a new homeowner in the area can establish a connection with a reputable veterinary clinic, chances are they will come back to you for all pet check-ups and immunization needs.
Optician/Optical Services
If you don’t want new homeowners to turn to their local discount store for optical services, then your best bet is to get their names so that they can read about yours firsthand. Just make sure you print in slightly larger than normal font—after all, they haven’t been to your practice yet. And ladies love a good buy-one, get-one offer; so, make sure you keep that in mind when sending out special deals to new residents.
Family Physicians
Doctors, you have the potential to be a woman’s worst enemy and best friend, and the confidentiality and trust of the doctor/patient relationship is something that is not always easy to establish. Female new homeowners relocating to another city want to know that they can comfortably communicate in a relaxed environment with the doctor of their choice; but who wants to choose a doctor from the Yellow Pages? Make an attempt at personable communication skills from the beginning of their search for a new family physician, ob-gyn, or other specialist.
Personal and Financial Services
While some women may not be financially savvy, most female new homeowners want to get the most “bang” for their buck in all areas of life. That includes where they choose to live in the first place! So take advantage of the fact that they thought moving to your area was a good enough investment in their future to actually make the move, and make them appreciate having made the decision to move.
They are going to be looking for banks, accountants, entertainment, stockbrokers, fitness clubs, churches and even country clubs in some cases. Let them know you exist and would love to meet them.
Accountant/CPA
April 15th does not just happen in some places in the U.S., and tax day comes to all Americans alike. Be ready to provide female new homeowners with excellent care on tax preparation and offer them up-to-date information on tax credits for new homebuyers Assure them in your mail-outs that you have the most reliable and current information and will work to get them the highest tax refund among all competitors in your business.
Bank
While some people don’t prefer to bank locally, they should know you are there. After all, when trying to finance or refinance a home loan, new homeowners want a bank that is going to work with them and not against them. Let them know you exist and don’t lose their business to national competitors!
Church
Finding a church is one of the most difficult things any new homeowner that has just relocated can possibly do. It is difficult for people to leave a group of individuals very much like a big family to them, and they want to feel welcomed in a way that makes them feel like they have just come home again. Let them know you are the family they have been looking for!
Country Club
One thing everyone knows about recessions is that they eventually end. That is great news for you if you are trying to reach an audience of new homeowners, because many of them still enjoy a little down time in a place where they can make new friends and business connections on a consistent basis.
Fitness Center
Women are incessantly concerned with their bodies and staying in shape. Offering great startup deals at your gym for new female homeowners in your area can be just the incentive they need to burn away the stress and calories from the junk food eaten while they are still getting settled into the new kitchen. Free trials are almost always too good to pass up, but you won’t know what lovely ladies are out there unless you have a new monthly list of names.
Restaurant
You know where the chain restaurants are, and they can always find out where the new homeowners in your area are; but do you know? Better yet, do the new homeowners know where you are? New homeowners want to know where the best local cuisine can be found and what your menu has to offer.
Travel Agent
Everyone needs a vacation! But not everyone has the time to plan one, or even knows where to begin. Offer special discounted vacation planning packages. And once you find out where the new female homeowners in your area have relocated from, offer them help finding special flight rates and hotel packages to go back and visit family and friends.